I’d like to extend my thanks to you both for the media training you've provided our senior executives with over the past few weeks. The content and practical component, and your willingness to take on board our requirements and feedback is a testament to the professionalism of your service, as is the approachable nature of your delivery - Corporate Affairs, BHP Billiton Iron Ore

Media Savvy

Business Savvy

"Always tell the truth, then you don’t have anything to remember.” Mark Twain

MAK's media savvy courses take away the fear by putting you in the driver’s seat in a friendly, but challenging environment.

Find out how the media really operates and become skilled in the secret marketing formula that will make getting your message across easy.

Discover why the biggest mistake is to answer the question and learn how to always have the right response, no matter what curved ball is thrown your way.

It's a unique opportunity to watch a journalist at work and learn how they think. All interviews are individually prepared following extensive company research and a strategic media analysis. Deal face to face with those hot issues that keep you awake at night and arm yourself to conquer the crisis that catches you by surprise.

Experience true immersion training with exclusive access to the on-air studios of a top Perth talkback station and sit in front of the microphone like a real professional. All TV sessions place you in the firing line; in front of a broadcast camera with full sound and lighting – learn to keep your cool when the pressure mounts.

“Do you have any questions for my answers?” 
Henry Kissinger

If your greatest fear is being asked a question you can't answer, being drawn unwittingly into a crisis or selling yourself or your business short, business savvy courses are the answer.

MAK has designed a mind-mapping model to teach you a simple, smart and foolproof method of using key messages for profile and profit - both personally and professionally.

Key messages are short, sharp statements that define the essence of what a company does, position a business within the marketplace and provide a point of difference from other competitors.

When used cleverly they provide focus, give complete control and are an invaluable tool for avoiding crisis situations.